DIGITAL RINGERS BY SALVATION ARMY - DIGITAL

BACKGROUND:

Every Xmas, 25,000 Salvation Army ringers shake their bells for coins — chump change that amounts to 15% of the charity’s annual revenue. The problem is, less and less people carry cash or coins, excluding them from donating.

So we created: Digital Ringers, where we bring the ringers to where people’s money is — their phones.Digital Ringers by Salvation Army, bringing a Xmas tradition to the digital, cash-less world.

 

Recognition:

  • Cannes Future Lions - Shortlisted
  • Golden Award of Montreux - Finalist

Mentor: Rodrigo Moran
Art Directors:  Joao Magalhaes, Lucas Succi & Zuheir Kotob.
Copywriter:  Lucas Saicali