Fútbol Mode by Sprint
RUSSIA WORLD CUP - 360 CAMPAIGN

BACKGROUND:

Missing the World Cup is unthinkable for Hispanics, but keeping up with the tournament in Russia during work hours was going to be rough from the U.S. We created a platform to give football fans unlimited access to the World Cup during work hours.

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/// WATCH HOW WE CREATED THE “FÚTBOL VISION HACK”

We developed a very interesting project in view of the Russia 2018 World Cup. Truth be told, in the United States the matches were played during the morning, at a time where everyone is working. It is no news that not every job is cool, and in many cases watching the matches is unfeasible, therefore SPRINT helped fans watch every single match, even if they are working. For that purpose we hacked typical office supplies hiding screens that would only work with special lenses delivered by the brand, in that way helping fans enjoy every match, no matter the time.

Agency: ALMA DDB