SCANRACE BY HOT WHEELS
INNOVATION IN GAMING
Hot Wheels was once a household name as children raced the small die-cast cars in living rooms. However with the digital revolution, Hot Wheels were parked aside as they lagged behind. To enter the digital realm while staying true to its brand equity, Hot-Wheels introduces: ScanRace for Xbox— where the living room actually becomes the racetrack and the digital realm drives [pun intended] physical-product sales.
Clio Awards Entertainment - Silver
Art Director's Club - Silver
Graphis - Gold
ADDYs (4th District) - American Advertising Federation - Silver
ADDYs (Local) - American Advertising Federation - Silver