SCANRACE BY HOT WHEELS - INNOVATION IN GAMING

BACKGROUND:

Hot Wheels was once a household name as children raced the small die-cast cars in living rooms. However with the digital revolution, Hot Wheels were parked aside as they lagged behind. To enter the digital realm while staying true to its brand equity, Hot-Wheels introduces: ScanRace for Xbox— where the living room actually becomes the racetrack and the digital realm drives [pun intended] physical-product sales.

Recognition:

  • Clio Awards Entertainment - Silver
  • Art Director's Club - Silver
  • Graphis - Gold
  • ADDYs (4th District) - American Advertising Federation - Silver
  • ADDYs (Local) - American Advertising Federation - Silver

Art Directors: Joao Magalhaes & Zuheir Kotob
Animation:  Joao Magalhaes, Ruslan Shukurov and Zuheir Kotob
Illustration:  Joao Magalhaes & Zuheir Kotob