SCANRACE BY HOT WHEELS
INNOVATION IN GAMING

BACKGROUND:

Hot Wheels was once a household name as children raced the small die-cast cars in living rooms. However with the digital revolution, Hot Wheels were parked aside as they lagged behind. To enter the digital realm while staying true to its brand equity, Hot-Wheels introduces: ScanRace for Xbox— where the living room actually becomes the racetrack and the digital realm drives [pun intended] physical-product sales.

 

CASE STUDY:

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INTERFACE DESIGN:

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IN-GAME BADGES:

Recognition:

  • Clio Awards Entertainment - Silver
  • Art Director's Club - Silver
  • Graphis - Gold
  • ADDYs (4th District) - American Advertising Federation - Silver
  • ADDYs (Local) - American Advertising Federation - Silver