lifeline BY qualcomm - BRANDED ENTERTAINMENT

BACKGROUND:

We created "Lifeline", a 30-minute product demo disguised as a psychological thriller. 

Written by Oscar winner Armando Bo (Birdman) and starring A–List talent from both the US (Olivia Munn) and China (Wang Leehom and Joan Chen).

The film was produced by the Academy Award winning producer of Spotlight, The Revenant and True Detective. The film was launched on iQiyi in China and on YouTube, Facebook and Hulu in the US using the massive reach of the films star talent.

To date, the full film of Lifeline has been viewed more than 20MM times and total views of Lifeline content including the accompanying documentary exceed 100MM.

 
 

WATCH THE CASE STUDY:

WATCH THE TRAILER:

WATCH THE FULL FILM:

POSTER AND SOCIAL MEDIA DESIGN: