TESLA REEF - AVANT-GARDE INTEGRATED

BACKGROUND:

Tesla produces environmentally friendly cars. However, producing cars in itself is environmentally unfriendly as the raw materials' extraction and the manufacturing process create a big toll on the environment. Therefore, to address and offset their own production-emissions, Tesla introduces 'TeslaReef'; an Avantgarde initiative to transform the production of every new car into a process that actively benefits the planet. An initiative that is as beneficial to nature as it is novel and innovative.

Recognition:

  • Cannes Future Lions - Shortlisted
  • ADDYs - American Advertising Federation - Silver
  • Creativity International Awards - Silver
  • Summit International Awards - Silver
  • Miami Ad School Top Dog - Best of Show

Art Directors: Joao Magalhaes & Zuheir Kotob