LIFELINE BY QUALCOMM
BRANDED ENTERTAINMENT
For Qualcomm's 2016 advertising campaign, we didn't do an advertising campaign at all. Instead we found an innovative way to show a phone's inner beauty: by creating a product demonstration video disguised as a 30-minute thriller.
Written by Oscar winner Armando Bo (Birdman) and starring A–List talent from both the US (Olivia Munn) and China (Wang Leehom and Joan Chen). The film was produced by the Academy Award winning producer of Spotlight, The Revenant and True Detective. It was launched on iQiyi in China and on YouTube, Facebook and Hulu in the US using the massive reach of the films star talent.
To date, the full film of Lifeline has been viewed more than 20MM times and total views of Lifeline content including the accompanying documentary exceed 100MM.
+ CASE STUDY
+ TRAILER
+ FULL FILM
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Agency: Ogilvy & Mather / New York
Production: Anonymous Content
Role: Art Director
Recognition:
Cannes Lions - Bronze - Entertainment Online
D&AD - Graphite Pencil - Branded Content & Entertainment
AdAge Creativity Online - Editor's Pick
LIA Awards - Silver - Branded Entertainment: Scripted Short Film
LIA Awards - Bronze - TV/Cinema/Online Film: Branded Content
El Ojo de Iberoamérica - Silver - Digital Content
Spikes Asia - Entertainment Grand Prix
Brand Film Festival New York - Juror's Choice
Brand Film Festival New York - Best Branded Program
Brand Film Festival New York - Best Editing
Brand Film Festival New York - Best Screenplay
Brand Film Festival New York - Best Director
Ciclope Festival - Gold - Branded Content
Ciclope Festival - Gold - Casting
Ciclope Festival - Finalist - Directing