adidas Ozweego is a response to a generational shift with a focus on Gen-Z and their collective memory of the 90’s and 2000’s. Gen Z’s memories of the 90’s and 2000’s are unlike any others. But they use this era as a nostalgic reference to remix and radically alter what was, to create what will be.

We wanted to capture this spirit, energy and attitude in a way that was unapologetic and honest. With a retro aesthetic that reminds us of the Ozweego created in the late 90s, the new silhouette adapts to trends with a super innovative design philosophy, exactly the same as the originals. An icon reborn. Powered by the past.

We created and adapted the main campaign assets to be used across all channels including digital, out of home, print, and anywhere else where you can see the three stripes.