We’ve crafted a bold visual identity and toolkit for DIAGEO’s Ready-To-Drink range, featuring icons like Gordon’s, Smirnoff, and Captain Morgan.

Vibrant colors, frosted textures, and dynamic ice layers create an energy that spills into the aisle. The design grabs attention. The copy is sharp and action-driven.

It’s a look that stops shoppers in their tracks. An ice-cold RTD, surrounded by bubbles, practically begging to be picked up.

This is how you make RTDs fly off the shelf.