FÚTBOL MODE BY SPRINT
INTEGRATED CAMPAIGN - RUSSIA WORLD CUP
There’s airplane mode, work mode, vacation mode, and now you can switch to #FutbolMode thanks to Sprint. 2018 was the year of the World Cup, but unfortunately for the fans in the United States, the games were played during work hours.
How to help them enjoy the games as they deserve? This World Cup campaign was designed to connect fans with the fútbol they love, 24/7, through every touchpoint available: broadcast, in person, online, on their phone, and even at their desk.
We hacked typical office supplies hiding screens that would only work with special lenses delivered by the brand, in that way helping fans enjoy every match, no matter the time. Football legends also covered up for their fans at work while they watched their teams make history.
+ CASE STUDY
+ THE FÚTBOL VISION HACK
+ RESULTS
Agency: ALMA DDB
Role: Art Director
Recognition:
Effie Awards - Silver in Internet & Telecom