The adidas Superstar x LEGO partnership brings the iconic shoe to a new light with LEGO block details on the heel, toe box, and the legendary three stripes. The striking look is then rounded out with gold foil accents. 👟

For this special collab, we created a global digital toolkit to be used across several markets. The collaboration takes a step further by allowing buyers to recreate the iconic sneaker using LEGO elements, resulting in a collectible display piece. Just like the real sneaker!

The fun doesn’t stop there, to celebrate the new launch, LEGO has also teamed up with 6 artists and sneaker-heads to customize their own interpretations of the brick-built sneaker.