Unilever - U-Studio — João Magalhães / ACD

UNILEVER / U-STUDIO / SELECTED PROJECTS

DIGITAL & SOCIAL & CONTENT

A selection of projects that my team and I worked on at U-Studio Netherlands, Unilever's global digital in-house agency.

During my time there as a Creative Lead, I was mentoring and leading the creative department (Designers, Art Directors, Motion, Copy, and Freelancers). We worked on conceptual and design projects for big-name brands, such as Magnum, Cornetto, Walls, Knorr, Dove, Hellmann's, Lipton, Pure Leaf, Breyers, and many others.

Below some of the cool work we did as a small, but a bad-ass team. 🤘

+ BREYERS ICE CREAM

For the launch of Breyer's new flavours and packaging design, we created an impeccably crafted ice cream dream world. Simple, relatable and with a touch of humour miniature scenes to ensure people stop, look twice and smile! We parterned with the talented "Encolhi as Pessoas (I shrunk people)", check out his work here: instagram.com/encolhiaspessoas. The campaign was mainly used on digital channels, with OOHs in Germany.

+ CURIOUS TO SEE HOW WE MADE IT? CHECK THE BEHIND THE SCENES :)

+ MAGNUM – VEGAN CONTENT

Together with the Magnum team and Unilever's Chefs, we created 2 dessert recipe using the new Magnum Vegan ice cream. This was the first time the brand created recipe ideas using their products. The goal was to support the global launch of the vegan range, and inspire consumers to make their own Magnum vegan dessert at home.

+ IS YOUR MOUTH WATERING YET? ENJOY SOME MORE ICE CREAM!

+ MAILLE – DIGITAL CONTENT

The heritage of the Maille brand and their delicious products goes way back. We dive in the world of a french kitchen with rustic and traditional elements. A kitchen with memories in an old house with a beautiful collection of utensils and accessories. The combinations of stills, stop-motions and cinemagraphs brings the brand a wide variety of content opportunities.

+ CORNETTO – TEASERS

For the launch of Cornetto Triple Chocolate and Cornetto Mermaid, we created some pretty sweet animated and static assets to be used across Cornetto’s digital platforms.