Guinness launched its largest global campaign to celebrate its sponsorship of the 2024-25 Premier League season. As part of DIAGEO’s in-house agency, my role included creating, collaborating, overseeing, and supporting the global launch by delivering over 900 assets for the live date.

I worked closely with ATL, BTL, Media, Social, and PR agencies to produce a comprehensive 360-degree suite of assets, ranging from print ads to social media, retail, and pub materials. Additionally, we developed master global assets and supported local markets with adaptations to ensure a cohesive and impactful campaign.