GUINNESS & PREMIER LEAGUE

INTEGRATED CAMPAIGN

Guinness launched its largest global campaign to celebrate its sponsorship of the 2024-25 Premier League season. As part of DIAGEO’s in-house agency, my role included creating, collaborating, overseeing, and supporting the global launch by delivering over 900 assets for the live date.

I worked closely with ATL, BTL, Media, Social, and PR agencies to produce a comprehensive 360-degree suite of assets, ranging from print ads to social media, retail, and pub materials. Additionally, we developed master global assets and supported local markets with adaptations to ensure a cohesive and impactful campaign.


BLUE SKY - ON-TRADE, WHOLESALE, CONVENIENCE, AND GROCERY TOUCHPOINTS

TURF SIDE - ON-TRADE, WHOLESALE, CONVENIENCE, AND GROCERY TOUCHPOINTS

0.0 - ON-TRADE, WHOLESALE, CONVENIENCE, AND GROCERY TOUCHPOINTS

Agency: DIAGEO HUB - In-House Agency
Role: Associate Creative Director

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